Domain Name Parking
Some of us in the web tecnologies industry were watching domain names get registered so
fast that we had to grab a few ourselves for projects we anticipate doing farther down
the road. Some of my names protect other names just by holding onto them so that someone
else won't register them and dilute my brand with a similar name. Obviously, these names
should be working for me if I am going to hold onto them. This is what domain name parking
is all about, you park your unused domain(s) at a PPC Parking partner
for PPC advertising income. Your PPC (Pay-Per-Click) advertising partner will then host
your domain and show sponsored listings. Each time a visitor clicks on a sponsored ad
or listing, your PPC partner will credit your account with a share of the revenue that
the advertiser paid for the delivery of a human user to his site.
Sounds like a pretty nifty idea, doesn't it? It is. The advertiser is setting up his own
ad, just the way he/she/it wants.
The advertiser then bids on how much each click is worth to his business. As the traffic
is targetted by the ad and the user is Or possibly the advertiser is having a professional
PPC advertiser do all of this for them (professionals sometimes generate some better results
with marketing tricks). In any case, the advertiser wins because the business is rewarded
with a new potential customer that is interested in the product, service or information
targetted by the ad. The PPC advertiser wins because it was able to charge for the success
of the ad. And the owner of the domain used to publish the advertisement also wins with
a share of the advertising revenue.
Before you rush out and start registering names to start producing recurring Parking
PPC income revenue streams, you should really be familiar with this industry. Remember that
in order for the advertisement on your domain's PPC listings to have been shown to the
web surfer, he had to land there, first. Picking out domain names can be both a science
and an art. Some domainers never register new names and only buy great existing domain
names that already have value. Sometimes they use them for PPC or just flip them to double
their money (or better).
If you are new to domain names, or simply thinking about joining this industry, perhaps
you should read this entire website, before jumping into the domain name game. Certainly,
you need to read the Domain Name Choice page and all of the Domain Name Game section before
running out and buying domains. You need to choose the right names that will allow you
to succeed. I will also recomend that you keep up-to-date with domain news at DNJournal.com and
participate in domain name discussion forums such as the one I run at Domainers.Name.
If you already have your domain name(s), in order to start parking them, you will need
to choose a domain Parking
PPC partner who will provide the ads that your name will display. Many such
domain name parking PPC ad partners are listed throughout this site, and we also offer
reviews of some of the top services. Each partner will have its own strengths and weaknesses.
To take advantage of the strengths of certain parking services that target a particular
market well, you may well sign-up to partner with more than a few such services.
Here is a list of some of the Parking PPC services we use and recommend:
See the Parking Services page for more information about these companies as well as
reviews on their services.
After signing-up with a domain Parking PPC listing partner there really
isn't much to setup a domain for Parking PPC ad listings. You have to
submit each domain name that you want them to use. Upon approval of your name(s), you
simply set the Domain Name Servers to reflect the Name Servers required by your PPC providing
partner. Remember to do this for each and every domain that your Parking PPC partner
has approved and will be allowed to publish PPC advertising on. Your domain name will
display your partner's PPC ad listings as soon as your domain's new name servers propogate
throughout the Internet.
Optionally, you can do more to maximize your earning potential, which is what this site
is all about. Please feel free to browse the site for information, tips, tools and resources
to make your Parking PPC experience a great and lucrative one.